Archive for August, 2009

10 Blog Mamas Join Forces as bTrendie Advisors

August 4th, 2009 No comments


In news flying about today, you may see mention of bTrendie. That’d be a GOOD thing. (Why you might not see this news is another post, coming soon to a snarky social media blog near you.)  Several of my esteemed blogosphere cohorts, plus yours truly, are helping bTrendie bring a shopping experience to moms and soon-to-be moms that is welcoming and valuable.

Answering the age-old question, “Where are all the women bloggers?” bTrendie can answer, “We have TEN of ’em right here.”  It’ not often that you see a company ask for guidance from its customer base in a way that respects and honors their individual ideas and lifestyles. That really IS news.

My bTrendie partners in crime include:

• Kristen Chase is the author of the popular weblog Motherhood Uncensored, and writes Mominatrix, a featured column at The Imperfect Parent. Her first book, “The Mominatrix’s Guide to Sex” will be released in December 2009. Kristen is also Publisher and Chief Operating Officer of Cool Mom Picks, a cheeky product and service review blog, and Principal at Parent Bloggers Network.

• Lisa Estall is a busy mom blogger with two children under the age of 4. She maintains two blogs, Mogul Baby and Mrs. Mogul. Lisa’s career background includes working in television and film in NYC. She currently writes about pop culture and the latest baby and parenting products at Babycenter and Babble.

• Leslie Flinger has been blogging personally for six years at what she now calls The Little Black Dress Edition. She owns and is the lead developer at Catapult Web Development and holds a Masters Degree in Information Technology. Mrs. Flinger is a self-professed nerd, over-shares at Room 704 and Seattle Mom Blogs, and can be found tweeting as @MrsFlinger. She is a wife, mom of two, drinker of wine, and lover of sexy code.

• Armed with a blackbelt in sarcasm, Tracey Gaughran-Perez writes about her life at Sweetney and about famous people’s lives at MamaPop. Tracey is a PhD dropout and ex-college professor turned parental unit and internerd blogger. She adores Jon Stewart, Indie Rock, science geekery, and underdogs in all their various incarnations.

• Amanda Hill is a freelance writer and blogger from Kentucky who writes for her own blog, Shamelessly Sassy, as well as contributing to several others, including Babble’s Droolicious and AOL’s Lemondrop. The mother of a sassy four-year-old redhead, Amanda is a lapsed vegetarian and an avid shopper.

• Denise Howell is a technology lawyer, blogger, columnist, and hosts this WEEK in LAW on Denise created one of the first law-oriented weblogs, Bag and Baggage. and writes for The American Lawyer and CBS Interactive. Her expertise on emerging technology and law has been recognized by The New York Times, The Wall Street Journal, Wired News, The ABA Journal, The American Lawyer, and others.

• Haley Overland is queen of the slash factor – a mom/writer/blogger/consultant/art dealer/freelance writer and yoga teacher. In addition to her love of chai lattes, Haley blogs at Cheaty Monkey contributes to Canada Moms Blog, and promotes art for kids at Kids Deserve Art. In her spare time, she shares her observations on Twitter at

• Liza Sabater is founder of two of the most influential political blogs in the United States, Culture Kitchen and The Daily Gotham. Liza was rated in the top 10 of last year’s Now Public MostPublic Index, a list of the 50 most influential individuals in New York’s new media market. She has been a guest on TV, PBS’ NewsHour Online, and others. When she is not blogging or evangelizing, Liza returns to her secret life as her boys’ gym and basketball mom in New York.

• Halley Suitt is the CEO of Wellness Mobile, a start-up with offices in Boston, MA and Mountain View, CA. She was CEO of Top Ten Sources where she acquired the social media fashion site, Stylefeeder. She is a NASM Certified Personal Fitness Trainer and a long-time blogger, having launched Halley’s Comment in 2002. Halley has been an adviser to TotSpot, Club Mom (now Café Mom), and a keynote speaker at BlogHer. She wrote the first Harvard Business Review case study on blogging and has appeared on Oprah.

If you want to check out the site, you can use invite code JENEANE, or ask one of the other advisors for their double-secret-decoder codes. 😉

OH YES and we tweet too: @bTrendie’s advisors are: @mublogger, @mrsmogul, @MrsFlinger, @shameleslysassy, @dhowell, @cheaty, @blogdiva, @jeneane, @halley, @sweetney.

For more details, see the official press release .

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