Category Archives: Not so freaky

The Jazz of Social Media

Written by jeneane on June 7, 2009 — 5 Comments

I came across a good article in AdWeek about how and why social media differs from the broadcast mindset. In the article, Paul Gunning explains that while companies are rushing ahead into social media as the next-best-shiny-new-way-to-build-their-brand strategy, they haven’t yet crossed the reality chasm. Gunning describes this headlong blind rush into social media as [...]

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More Flawed Research: “Turn To” vs “The Because Effect”

Written by jeneane on June 1, 2009 — 2 Comments

The problem with the research discussed here, which posits that social media doesn’t drive sales, even though companies using social sites (i.e. participating on the Internet’s many social intranets) say that activity DOES drive revenue, is that they’re asking the wrong question: “What proportion of social media users TURN TO social media when making purchasing [...]

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Everyone Using The Google

Written by jeneane on May 18, 2009 — 1 Comment

I’ve had three experiences in the past week where normal people have talked to me about my online writing. By normal, I mean people that use the Internet, not people who write the Internet. In other words, not you people. Not the twittersphere or blogsphere regulars, but rather regular people who googled me.
OH I forgot [...]

Also posted in Humor, The Man, freaky_deaky