Monthly Archives: June, 2009

The Jazz of Social Media

Written by jeneane on June 7, 2009 — 5 Comments

I came across a good article in AdWeek about how and why social media differs from the broadcast mindset. In the article, Paul Gunning explains that while companies are rushing ahead into social media as the next-best-shiny-new-way-to-build-their-brand strategy, they haven’t yet crossed the reality chasm. Gunning describes this headlong blind rush into social media as [...]

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More Flawed Research: “Turn To” vs “The Because Effect”

Written by jeneane on June 1, 2009 — 2 Comments

The problem with the research discussed here, which posits that social media doesn’t drive sales, even though companies using social sites (i.e. participating on the Internet’s many social intranets) say that activity DOES drive revenue, is that they’re asking the wrong question: “What proportion of social media users TURN TO social media when making purchasing [...]

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News Flash: Men Follow Men (oh and so do women) on Twitter

Written by jeneane on June 1, 2009 — Leave a Comment

New Harvard Research suggests a Man of Twitter (MOT) is almost twice as likely to follow another MOT than a Woman of Twitter (WOT).
And in other news, Hell is still HOT.
The NEWS to me is that Harvard finds this trend stunning:
These results are stunning given what previous research has found in the context of online [...]

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