Jeneane Sessum
Kennesaw, Georgia
678-294-0900
www.allied.blogspot.com
www.linkedin.com/in/jeneane
www.twitter.com/jeneane
www.friendfeed/jeneane
www.facebook.com/jeneane
Email: jeneane DOT sessum AT gmail DOT com
Having developed her first company website in 1996 (and “online” since 1987), Jeneane is a well-known blogger on her personal blog, allied, and social media blog, www.jeneane.net. She was recently ranked in the Technorati Top 10,000 among millions of blogs. A social media pioneer, she started blogging in 2001 and founded the first women’s team blog, Blog Sisters, that same year. That community has flourished for 8 years, with 100+ contributing members. She has served as an Advisory Board Member and Contributing Editor to the high-profile women’s community, BlogHer, and she has been featured in such publications as Business Week, The New York Times and The Times Online for her expertise on blogging and the Internet.
Jeneane has helped several companies with their social media and blogging strategies and implementations, including Cox Communications, BubbleShare, TopTenMedia, StyleFeeder, Qumana, SezWho, Yojo Mobile (Mizpee.com and Yojomama.com), PaidInterviews.com, bTrendie, and others.
As the words and voice behind dozens of Fortune 500/1000 companies over the last 20 years— including American Management Systems, Delta Air Lines, Equifax, IBM, Kodak, Nokia, and The Home Depot— Jeneane has given personality to corporations by providing creative, targeted communications that deliver compelling messages.
During her five years with Ketchum’s Atlanta office, Jeneane contributed to the branding, launch, and positioning of more than 30 clients. As Senior E-Business writer for the Ketchum network, she was responsible for concepting and writing virtually every type of communication deliverable— web sites, brochures, ads, white papers, articles, scripts, marketing plans, speeches, launch strategies, and more— for every imaginable audience and market.
From 1994-1998, Jeneane was Director of Corporate Communications for Systems Techniques, a healthcare data warehousing company later acquired by IBM. There, Jeneane executed the marketing and public relations programs that built the company’s brand and helped lead to its acquisition.
Prior to moving to Atlanta from Rochester, NY, Jeneane spent five years with Eastman Kodak Company managing the Technical Publications Group at Kodak’s Edicon Systems Division. Before joining Kodak, she was part of a five-person software startup, Quality Information Systems (acquired by Datamyte).
Areas of Expertise
• Disciplines: Marketing, Public Relations, Social Media and Marketing, Corporate Positioning, Brand Building, Strategic Planning, Knowledge Management, Collaboration, Business Development, Writing, Editing, Design, Production — Online and Print
• Deliverables: Books, byline articles, columns, features, web sites, blogs, social media profiles and communities, brochures, press releases, white papers, case studies, proposals, pitches, speeches, scripts, press kits, presentations, training, and more.
• Industries: Technology, financial services, Internet, telecommunications, consumer retail, healthcare, manufacturing/supply chain, and more.
Work Experience
Writer, Social Marketing Consultant
Sessum Creative
Atlanta, Georgia – 2002 – Present
Sole Proprietor
Key Clients: Numerex, Elimitaste, BubbleShare, Avastone, Grasshopper, Harland, Hyperion
• Provide Blog and Social Media strategy and program development, online communications and website development, buzz marketing, blogger and social media relations.
• Monitor cross-blog discussions and help manage community activities for BlogSisters, YojoMama, SezWho, and others.
• Offer full range of content services — online and print.
• Provide thought leadership and executive editorial services to CEOs in a variety of industries
• Assist with messaging, branding, and positioning
Co-Founder/Partner
The Content Factor
Atlanta, GA – 2004 – 2005
Key Clients: WebMD, Newell Rubbermaid, Harland, InComm, Equifax, Macquarium, Elimitaste, Cox Communications
• Founded and grew this content-focused professional service firm to more than $300K in revenue in its first 9 months.
• Developed business blogs, provided corporate blogging strategy, blog monitoring and blogger relations to several key clients
• Wrote content and copy for websites, white papers, brochures, ads, scripts, and more.
• Provided brand strategy and positioning insight
Senior E-Business Writer / Senior Account Manager
Ketchum
Atlanta, GA – 1997-2002
As Senior E-Business Writer:
Senior Account Supervisor/Senior e-Business Writer
Key Clients: IBM, Cingular, The Home Depot, Equifax, Enterpulse, Delta Air Lines, Clarus, Merial, Six Continents
• Served as the voice behind several major brands and key executives within name organizations.
• Concepted and wrote dozens of brochures, white papers, employee communications, web sites, contributed articles, columns, speeches, and scripts.
• Headed up the writing and editing services for the proposals that won the IBM, Kodak, and The Home Depot business, worth $10 million to the global Ketchum network.
• Worked on several Silver Anvil projects recognized for their excellence and results by PR Week.
As Senior Account Manager:
Key Clients: IBM, Cingular, Equifax, Idapta, RxHub, nFront, Digital Insight, Derivion, MATRIX Resources
• Delivered strategic communications— marketing, PR, and Web site content— to launch and support RxHub, a healthcare prescription/benefits enabler.
• Developed marketing communications and PR deliverables telling Derivion’s story and transforming the company from a virtual unknown to an e-finance (EBPP) leader, recently acquired by Metavante.
• Played instrumental role in shaping Cingular’s voice and messaging during pre-launch and launch through online, print, and internal communications. Wrote key document defining the meaning of the Cingular name to help reinforce and position the brand.
• Wrote video and executive scripts to deliver the Cingular story internally and across the sales channel.
Director of Corporate Communications
Systems Techniques
Atlanta, GA – 1994 – 1997
• Led marketing and public relations efforts for this boutique consulting and data warehousing company.
• Secured coverage in all targeted media and increased name recognition of company and CEO 90% among key constituencies.
• Generated at least six qualified sales leads per quarter from published articles.
Technical Publications Manager
Eastman Kodak Company, Edicon Systems Division
Rochester, NY – 1992 – 1994
• Managed the documentation life cycle for security management system product line, from concept to evaluation and improvement.
• Directed the production of end-user and dealer deliverables, including a twenty-volume technical library.
• Delivered all documentation ahead of schedule and 20% under budget.
• Designed system configuration sales tools for five products, which reduced order errors by 30%.
• Developed first-of-its-kind online help library for security management and access control products.
• Received Kodak R+ Award for leadership, excellence, and dedication.
Technical Writer/Partner
Quality Information Systems
Rochester, NY – 1984 – 1990
• Served as part of the four-person team who started this software company with $13,000 and sold it four years later for $2 million.
• Developed a documentation plan to support both standalone and networked statistical process control software products.
• Designed, wrote, edited, and produced all technical and marketing communications materials.
Education
St. John Fisher College
Rochester, NY
• English/Communications Journalism – Double Major, B.A., summa cum laude
• Graduated 1984
University of Buffalo
Buffalo, NY
• English Major
• 4.0 GPA
Recent Comments