Tag Archives: marketing

news and embargoes and techcrunch and scoble OH MY!

Written by jeneane on September 23, 2009 — 3 Comments

I think everyone has gotten the memo by now: TechCrunch stopped honoring embargoes from PR people a long while back. And today, TC has still stopped honoring embargoes. Elvis also remains out of the building.
It’s understandable Mike doesn’t want to deal with embargoes because he spends time writing stories that are supposed to be news [...]

Posted in PR | Also tagged , , , , ,

The Jazz of Social Media

Written by jeneane on June 7, 2009 — 5 Comments

I came across a good article in AdWeek about how and why social media differs from the broadcast mindset. In the article, Paul Gunning explains that while companies are rushing ahead into social media as the next-best-shiny-new-way-to-build-their-brand strategy, they haven’t yet crossed the reality chasm. Gunning describes this headlong blind rush into social media as [...]

Posted in Not so freaky, PR, So-So Media, The Man, freaky_deaky, writing well | Also tagged , , , , , , , , ,

More Flawed Research: “Turn To” vs “The Because Effect”

Written by jeneane on June 1, 2009 — 2 Comments

The problem with the research discussed here, which posits that social media doesn’t drive sales, even though companies using social sites (i.e. participating on the Internet’s many social intranets) say that activity DOES drive revenue, is that they’re asking the wrong question: “What proportion of social media users TURN TO social media when making purchasing [...]

Posted in Not so freaky, PR, So-So Media, meta | Also tagged , , , , , ,