Tag Archives: social media

The Jazz of Social Media

Written by jeneane on June 7, 2009 — 5 Comments

I came across a good article in AdWeek about how and why social media differs from the broadcast mindset. In the article, Paul Gunning explains that while companies are rushing ahead into social media as the next-best-shiny-new-way-to-build-their-brand strategy, they haven’t yet crossed the reality chasm. Gunning describes this headlong blind rush into social media as [...]

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News Flash: Men Follow Men (oh and so do women) on Twitter

Written by jeneane on June 1, 2009 — Leave a Comment

New Harvard Research suggests a Man of Twitter (MOT) is almost twice as likely to follow another MOT than a Woman of Twitter (WOT).
And in other news, Hell is still HOT.
The NEWS to me is that Harvard finds this trend stunning:
These results are stunning given what previous research has found in the context of online [...]

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