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Be part of the solution, not part of the noise

In 2007, I wrote a post about finding ways to be a connector rather than a producer. The premise remains solid – social media works best when you engage with another human being to help them understand, accomplish, figure out, decide, decipher, determine, think, realize, achieve, or otherwise DO something they may not have figured out how to do without you. Not when you add to the noise by pontificating in SEO-optimized bursts. I know that we all know this. But it’s helpful to stop and ask yourself before posting online: Am I producing or solving?

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