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2012 social media trends

January 26th, 2017 No comments

Because everyone has an opinion in social media, there is no shortage on opinions of what 2012 will hold for this space cum industry. Some of the more reliable predictions include:

Brian Solis  – Ten Social Media Strategies for 2012

Techcrunch – Key social media trends for 2012

Animal Planet – Stains, the cupcake dog

Which do you think is the most relevant?

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Doing vs being social

December 10th, 2015 No comments

There is no good reason why I haven’t been here more frequently. My company is growing, with a team of four saner writers and social media practitioners busy most of the time. And me — I do what Dori says and just keep swimming.

Over the past two of years we’ve served as editor and chief for a 200-blogger strong telecom blog, produced 30 white papers, written a dozen websites, drove social media strategy and programs for companies in IT consulting, software, healthcare, manufacturing and supply chain, government, utilities, telecom, and more. We’ve written, tweeted, linked in, and facebooked. We’ve chatted and google hung out.

We haven’t stopped long enough for me to think through these same strategies for my own business. The old small business “cobbler children” dilemma.

What strategies do you use to keep BEING social while you’re busy doing work in social for your business or clients?

I think taking time to invest in myself — to keep connected instead of simply getting paid to connect others — is something I need to be reminded of.  Step off the tilt-a-whirl. Slow down the merry-go-round. Really listen to what others are saying and tune in to one stream at a time. Take time to respond with something new – something worth another person’s time.

Are these my New Year’s Resolutions? Or tonight’s daydreams?

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Be part of the solution, not part of the noise

May 19th, 2014 No comments

In 2007, I wrote a post about finding ways to be a connector rather than a producer. The premise remains solid – social media works best when you engage with another human being to help them understand, accomplish, figure out, decide, decipher, determine, think, realize, achieve, or otherwise DO something they may not have figured out how to do without you. Not when you add to the noise by pontificating in SEO-optimized bursts. I know that we all know this. But it’s helpful to stop and ask yourself before posting online: Am I producing or solving?

Categories: freaky_deaky, meta Tags:

As time to forgetfulness decreases …

May 7th, 2013 6 comments

…Time to remembering is on us.

Mobile blogging. I thought I was doing it ten years ago on my first edition sidekick phone, but looking back, that was anything but mobile blogging. That was when most of my thinking was done stationary. On the couch. At a desk. At a hotel. In the park. Sometimes in my agency cubical.

The intermittent moments were used to travel, navigate, and live life. Productive thought stopped in between those stationary destinations, where thinking was made concrete.

Then the evolution began.

15 years ago, telecommuting moms were the renegades. Even the breast pumping, work-attending moms hated us. But now they know we were on to something. We learned how to think and work within the white space. To create in the interim. To produce in motion.

12 years ago, bloggers put training wheels on and started living and relating and creating in the in-between. In between coffee breaks. In between commutes. In between relationships. In between sleep and wake.

We shaped this new hyperspace of ubiquitous thought. Some of us are still here. Too many friends are gone. For the here and the gone I am going to try. Try to fire up the ambient observations not just about social — that’s not what counts — but because of social.

Who knew WordPress had a blogging app anyway.

Categories: grieving, meta, So-So Media Tags:

Visualizing Toward Empathy

October 15th, 2012 No comments

We used to be more urgent than the Internet.

A dozen years ago, you would find many a netizen rushing home from work to get online so they could connect with friends, read the latest posts and comments, check their personal email for ezines, or jump on a discussion list. A few of us could sneak a peek at work, but not many. Corporate firewalls were sealed tight, and applications were sturdy and strict pieces of software, not fun three-letter words you can run on a phone.

That lacking begot urgency.

We were faster than the flow of information.

We rode data; data didn’t ride us.

Because the enterprise and the personprise were individuated — no BYOD, rare instances of telecommuting, and certainly no blogging from work — we had to expend a great deal of effort just to connect. We sought content; content didn’t seek us.

And here we are now, streams and feeds 24/7, an enmeshment of who we are wherever we are, with information following us. Worries of Big Brother replaced by Big Data – what do we do with all of the digital stuff assaulting us, and how do we keep up with our friends.

What is the ratio between interesting things that would be cool to know more about vs. how my friends are feeling–are they hurting? Getting married? Have a new job?  Should I have to go to three different social networks to find out? Times how many friends? And what is the likelihood I’ll give up before I find out, distracted instead with the guy who feel 24 miles from space.

We are fat with content now; we are lean with empathy.

But we can’t turn back. I’m not sure anyone would really want to. And I don’t have the answer yet. George Girton says I should try App.net – something you pay a little bit for so you don’t have to deal with ads and have control of your feed. Maybe. But gosh I don’t need another place to go, or barrage of information to dodge.

The great enablers of technology are the ones who solve problems like this.  When we had all of the information and no way to find it, Google came. Now that we have all of this information and no way to parse it, I don’t know what will come. But something will. Analytics are taking care of the dilemma for the enterprise.

But can analytics scale down? Can it draw meaning from micro-personal information as well as it handles big data?

Now that everything we need to know is out there, how do we visualize toward empathy? How do we make meaning?

Categories: meta, So-So Media Tags:

Infographics – 21st Century Comics for Grown-Ups

May 10th, 2012 No comments

The rise of the infographic – those pictorial, USA-TODAY-resembling, visuals on steroids – are today’s comics for grown-up business people. Easy to digest, visually engaging, and soon to be downright annoying, look for infographics to add interactive and search capabilities and goodness knows what else. 😉

Categories: freaky_deaky, meta Tags:

More Flawed Research: “Turn To” vs “The Because Effect”

June 1st, 2009 1 comment

The problem with the research discussed here, which posits that social media doesn’t drive sales, even though companies using social sites (i.e. participating on the Internet’s many social intranets) say that activity DOES drive revenue, is that they’re asking the wrong question: “What proportion of social media users TURN TO social media when making purchasing decisions?”

A lil book called Gonzo Marketing explained how the internets sort of work way back some years ago. People don’t ‘turn to’ social media. People participate and aggregate within social spaces. We don’t use social media like the new yellow pages. We don’t look up gas grills on facebook or twitter like we’re looking at the walmart flyer or even auctions on ebay.

The point is: There’s no turning.

There’s only you’re here or you’re absent. There’s only you’re talking or your silent. You’re listening or you’re tuned out.

There’s no turning. There’s only I believe her because I know her. There’s only look at what she and Dave took to the park last week for the kids to play with and ROTFL – I gotta have that.

There’s no turning. There’s only I have cried with you, laughed with you, gone down in flames with you because I believe in you.

There’s no turning. There’s only we share the same obsessions about the same places and I have the jpegs to prove it meet me on flickr.

There’s no turning. There’s I can’t believe we started blogging when your kid was 11 and she’s out of college now and has your car.

Tweeting is not turning.

Blogging is not turning.

Facebook is not turning.

They are relationships.

Doc Searls said it best first in the days of yore about blogging: “You don’t make money from blogging, you make money because of blogging.” Relationships develop, a web of connections, a foundation of trust — all of those things become seamless, inherent, endemic.

It is, as JP Rangaswami calls it, “The Because Effect.”

When something that was originally scarce starts becoming abundant, something strange happens. You find that you start making money because of that thing rather than with that thing. That’s the Because Effect.

So you see, there is no turning.

But there is being here.

Or not.

News Flash: Men Follow Men (oh and so do women) on Twitter

June 1st, 2009 No comments

New Harvard Research suggests a Man of Twitter (MOT) is almost twice as likely to follow another MOT than a Woman of Twitter (WOT).

And in other news, Hell is still HOT.

The NEWS to me is that Harvard finds this trend stunning:

These results are stunning given what previous research has found in the context of online social networks i. On a typical online social network, most of the activity is focused around women – men follow content produced by women they do and do not know, and women follow content produced by women they know. Generally, men receive comparatively little attention from other men or from women. We wonder to what extent this pattern of results arises because men and women find the content produced by other men on Twitter more compelling than on a typical social network, and men find the content produced by women less compelling (because of a lack of photo sharing, detailed biographies, etc.).

Huh? Remember the pre-historic era of blogrolls? Remember the echo chamber? Remember Aggregators and top feeds? Remember Techmeme? Twitter is not a new Internet, it’s just a new node with the same tendencies and hierarchies (and patriarchies) replicated in 140 characters. I really don’t GET the assumption that men usually follow/read/link-to women, and that women do the same. It’s just not true. Not online, not offline, not never.

An interesting fact to me is the sheer velocity of popularity on twitter, and how ACTIVITY (not content) may be what drives follows:

Specifically, the top 10% of prolific Twitter users accounted for over 90% of tweets.

That may mean that tweeting OBNOXIOUSLY OFTEN gets you somewhere on Twitter. But then, I think we already knew that.

Menopause Poster Woman

May 18th, 2009 No comments

Listen up. You all knew me across the blogs back in 01. I was 39. Now I’m approaching 50 – I’ll be 47 in June. Sure, it may be 8 years of blogging to you, but it’s two decades in brain-hormone-wtf-happened-to-me time. I think it’s menopause, and I’ll know for sure exactly how much or how little menopause, because I got a goodly amount of blood drawn today that will tell me exactly how fertile, infertile, feeble, and freaked out I am.

If my suspicion is confirmed, and the reason I have absolutely no memory, less patience, and the ability to confound my child with babble even I don’t understand, is given a name, I promise you this: I will blog my way through it. The good, the bad, and the hormonal. The shame, the aimless singing of single lines from songs no one knows, the searching for the thing I forgot three seconds after I searched of it three seconds ago. All of it.

I aim to be the Dooce of menopause, baby.

You can’t take it with you, so you might as well blog it.

Categories: freaky_deaky, meta Tags: