Square is the New Long
We were doing some work with our designer on the new logo for The Sessum Group (yeah yeah the site is coming, cobbler’s children and all of that), and I noticed something I hadn’t thought of before: logos must be square. The designer came back with a really nice looking logo, horizontal, would have been jazzy across the top of our letterhead, and I was all: YES! A strange thing happened on the way to social media though. It looked like crap in Facebook. The same logo that would have rocked corporate stationary didn’t scale down to a nice thumbnail, which, in a 140 character world, all businesses must do. If it doesn’t look good in a twitter profile square, or a facebook newsfeed icon, then it’s probably not the logo you need right now, today, in 2012, can you believe it’s 2012? GAH!
SO back to the drawing board we went, to square-proof our logo, so it would display well in the mini-pixel world of social media, where brands that best emblazen a postage stamp stand out and large-scale works of art are best saved for corporate headquarters wall art.
And so it goes…